Those who carry a dream to make a product of their own find themselves in a dilemma especially if you are an amateur and not an in–house manufacturing unit and need to outsource the same. Manufacturing is not an easy task as it shapes the amount of control, customization, and planning. Outsourcing comes with two famous terms which are Contract Manufacturing and Private label manufacturing. There are a lot of people who are not clear about the difference between private label and contract manufacturing. The end product is the same for both which is to produce great quality products which are loved, bought, and acknowledged by the customers however there is a fair bit of confusion about the difference between the two. Both styles of manufacturing are prevalent in many industries.
Contract manufacturing
Contract manufacturing is simply outsourcing the manufacturing or production process to another company. The owner company clears the specification of the product along with specific units of the products to be made. The contract manufacturer completes the requirement raised by the owner company and has no say in changing the specification of the products which states that Contract Manufacturing simply processes execution. Contract manufacturers have the liability of everything ranging from picking the purest ingredients, packaging, etc. Generally, Contract manufacturers work with multiple vendors to complete the finished product which simply states more stakeholders, more supply chain, more complexity, and more money. Contract manufacturers help the companies to better differentiate their products building sustainable competitive advantage.
Akums Pharmaceuticals and Ltd. is the most promising and largest contract manufacturer in India. The glory of success can be observed as almost every pharmacy in India holds the inventory of its manufactured products and the company contributes to a remarkable share of medicines in India. It serves its partners with comprehensive product solutions including regulatory approvals & support, NDDSs, Novel Packaging, and much more.
Private Labeling Manufacturers
It simply states that the products are made by one company but are marketed under another company’s label. The manufacturing units retain control over the products like specification, quality, etc. It can simply be stated that the manufacturer is the owner of the product and is positioned as a low-cost alternative to well-known products of the same or different brand like many superstores sell their brands along with the other renowned brands. These products are generally more profitable to the store. Opting for the private label route removes a lot of input you get in the final product and shortens the product development cycle. Smaller companies or companies focused on other parts of the business get the maximum benefits from private labeling. With lower production barriers such as time, cost, expertise in low order quantities, private label manufacturing has less strain on resources.
Private label manufacturing provides usually cheaper solutions to manufacturers enabling many of the largest retailers to offer their products at lower prices while still ensuring product qualities whereas on the other hand Contract manufacturing is still the most widely used manufacturing method because they are the resourceful, well-informed quality provider who works on end to end solutions. They bear the responsibility and can scale the supply chain up or down as per the requirements. Companies who look to expand their horizon at a higher level, earn more revenue, wish to earn name and fame associated with Contract manufacturing, and get themselves saved from market risk. CMS works as saviors to many and will always be preferred because of their quality assurance, grip at the market, and expertise.
