General Introduction

People have become more cautious of their bodies and look for a shredded physique. Earlier, the scenario was not the same; sports people have started taking excellent care of their bodies and presenting themselves as role model with a well-shaped bodies, toned muscles, muscular endurance, and stamina. All these have become possible with the intake of the right nutrition supplements for a winning performance.

Why Sports Supplements Are Highly Demanded

The rapid expansion of the Indian sports nutrition market in the last few years has been prompted mainly by the vast enlargement in India’s sports industry and the vital requirement for various health supplements and energy drinks among athletes and bodybuilders. This has further increased the early stages of partaking in sports and activities that need a high level of health and nourishment. India has recorded itself as the fastest-growing economy, increasing per capita income. Increased incomes have made people focus more on health and nutrition than essentials considering food.

The pandemic has a more significant role to play in this, which has made the people realize that immunity is much-needed demand of the hour, which can be built up, with the intake of an adequate amount of nutrition. The increased number of diseases like diabetes, hypertension, etc., is also enhancing the growth of the nutrition market. Every year many new brands are coming up, but the gap between high-quality sports nutrition and the demands of the sports fraternity is still not met. Many companies are exclusively working on sports nutrition to make the country a sports powerhouse worldwide and want Indian athletes to soar to their true potential.

Companies are working on the mission to make Atmanirbhar India in the development of dietary supplements and an exporter to the world.

Supplements’ Bifurcation

The nutrition of the sports market can be bifurcated into three segments: sports supplements, sports drinks, and sports food. Protein powder consumption is the maximum out of all. Protein Powder Manufacturers are overpowering the market. The spectacular performance of sports personalities in different sports meets has contributed to the growth rate of the Indian sports nutrition industry. Most sportspersons rely on dietary supplements for their remarkable form. The government’s inclination to revive the sports culture is another good reason for the sports market in the country. It is the right time to invest in the sports nutrition market.

Akums Drugs and Pharmaceuticals Ltd.

Akums drugs and pharmaceuticals Ltd. is a well-known name among Nutraceutical Contract Manufacturers. They are-WHO and EU GMP-certified contract manufacturers who always believe in serving the nation with their constant and sincere endeavors. They carry the vision of making a healthier and improved nation for its people. With the vast production capacity and innovative technology-driven approach, they are known as the best Vitamins Manufacturers in India. They believe in supporting the mission of being Atmanirbhar India and thus try to meet all the demands as much as possible.