May 15, 2023 | Cosmetics & Dermatology
If we see the grooming and cosmetic sector, we will find that it is not only confined to females. The sector is now dominated by men’s personal care products too. Stepping up the rung of modernization and technological advancement has shown many changes in society and market patterns. The hit of the pandemic has served as a medium for men’s personal care, with more men than ever before taking charge of shopping for their personal care products. With this high demand, the market is flooded with the brand range of different assortments. Men are looking for brands that are specifically targeting the grooming of men.
Facts and Figures
There was a time when men’s grooming range was confined to Basic hygiene and shaving products, whereas now men have a universe of options for skin, hair, beard, and body. A high increase of categories and brands from common brands to reputed ones targets male consumers as they hit a promising beauty and personal care market segment.
Reports have revealed that if we look at consumer purchasing trends and marketing strategies, we will find that men’s beauty and personal care products have captured significant growth and are very close to mainstream. Some companies are increasing their manufacturing for men’s cosmetics, exploring new possibilities, and working on trends in men’s personal care.
The Reason for the Endorsement
The main strength of men’s enhanced Beauty and personal care range is that men are increasingly shopping for their products. The recent pandemic has given this trend a boon, giving men more income and time to explore, browse for products and begin a routine with this beauty and personal care range. The best part is that men have started looking for their products rather than relying on anyone else. The preference for men-specific brands is strong among high-income groups. Educated men have easy access to the purchasing process.
Digital channels are present at the stage for raising male-centric brands for education and conversion. The ease of online shopping is hardly ever lost on male consumers, of course. Still, there’s also the advantage of creating added confidential, welcoming environment to discover and find new products for personal grooming.
There’s a unique tendency of rapid, important success emerging among unique, quality brands targeting men. Even the investors find opportunities to capture fast-growing brands in a category poised for the growth of men’s care companies.
Breaking the Gender Fence
Looking for men’s Beauty and personal care has tremendous scope available. As social norms develop and stigmas fade, up-and-coming and recognized brands push the boundaries further. Cosmetics manufacturers in India and abroad or brands are responding to the opportunity with male-targeted and gender-neutral lines despite lingering cultural barriers to men’s Beauty.
Akums Drugs and Pharmaceuticals Ltd
Breaking the stereotypes and serving the nation with newness, Akums drugs and Pharmaceutical is what it is known for. It is known as one of the finest Cosmetics Third Party manufacturers who are known for the quality of their products. It has revolutionized the market with a wide range of men’s personal and Beauty care products. With serving the cosmetic industry for more than two decades, expertise and experience are the company’s heart. Innovation and technology are the two wheels of performance on which a company works and does wonders daily.