April 11, 2023
The popularity of nutraceutical-enhanced food has risen as a way to improve regular diets. Typically, nutraceuticals are consumed in the form of tablets and capsules, but these forms are often associated with medical treatment. To improve consumer acceptability, alternative forms such as gummy candies are being developed.
Akums Drugs & Pharmaceuticals Ltd is one of the few companies in India that offers certified label-claim gummy formulations. It has a specialized research and development department solely focused on gummy formulas, with the goal of meeting customer needs and assisting brands in expanding. To achieve this, Akums employs an extensive manufacturing process, enhanced formulation techniques, and specialized knowledge in gummy textures and flavors..
Akums’ Gummies- An Alternative Form of Nutraceutical
Poor nutrition is a major contributor to chronic illnesses, leading consumers to seek disease prevention. Nutraceuticals, food-based substances used for both treatment and prevention, are growing in popularity worldwide for their health benefits and constant advancements.
Improved texture: The texture of gummies affects their chewability, and customers have varying expectations for chewiness. Akums is amongs few companies to use pectin to give gummies their signature soft and semi-solid texture, which is controlled by adjusting the amount of pectin used in the formulation.
No Added Sugar gummies: Sugar intake for prediabetic and diabetic individuals must be carefully regulated in order to preserve health and prevent future issues. The high sugar content in gummies available in the market is frequently criticized for being harmful to certain people. In response to this concern, Akums has developed no-added-sugar gummies using non-caloric sweeteners. This allows people who are prediabetic or diabetic to enjoy the nutritional benefits of gummies without consuming excessive amounts of sugar, thus helping them to manage their condition and maintain their health effectively while still enjoying gummies.
Verified Label Claim: A verified label claim means that the ingredients and dosages listed on the product label have been tested and verified. This verification ensures that the product contains the stated amount of active ingredients and is free from harmful contaminants. Having a verified label claim also helps consumers make informed decisions about their health and wellness. They can trust that the product they are purchasing contains the ingredients and dosages they need to achieve the desired health benefits.
Health Benefits of Gummies
21st-century consumers prioritize easy health maintenance, but modern lifestyles contribute to health issues. Junk food consumption contributes to nutrient deficiencies. Gummies' ease of use with no need of water, travel friendly and appeal to all ages make them a popular global trend.
Akums produces gummies made with pectin, starch and gelatin as the base ingredient, and they come in a variety of appealing flavors and colors while providing functional nutrition.
Nutrition-rich Kids' Snacks: Children lack essential vitamins due to changing diets. Common deficiencies include calcium, fiber, folate, magnesium, potassium, vitamin E, and D. Akums Multivitamin Gummies are a convenient and efficient solution that children can easily consume and tolerate well. The natural flavors and sweetness effectively conceal the taste of mineral salts.
Nutrition for Busy Individuals: Millennials often work long hours, while seniors face challenges with taking multiple pills. Fortified gummies can provide wellness benefits and essential daily nutrition, reducing the risk of illness and promoting a healthy lifestyle. The growing demand for functional foods among millennials is driven by a heightened awareness of health. Akums recognizes this demand and offers gummy formulations to aid with sleep, digestion, gut health, and even to combat bacterial infections such as UTIs.
Women-Centric Supplements: Women require specific nutrients such as iron, folic acid, and calcium, particularly during pregnancy and breastfeeding. Additionally, women's bodies go through hormonal changes during various life stages, such as puberty, menstruation, and menopause, which can affect their nutritional requirements. Akums' women-centered gummies can help women maintain optimal health throughout their lives by providing tailored nutritional support.
Technology and growing demand for innovation in the nutrition sector have led to new advancements, data, and state-of-the-art products. Gummies are gaining popularity as people strive for a healthier midlife lifestyle. However, there is still room for developing and marketing vegan, gluten-free, and gelatin-free gummies.
Akums Drugs and Pharmaceuticals Ltd t is dedicated to providing innovative solutions for its customers' nutritional needs. Akums' focus on customized gummies and its dedicated R&D department showcases the company's commitment to meeting the evolving needs of its customers and providing them with high-quality and innovative nutritional solutions.
Satwinder Singh is an Independent Director of our Company. He holds a bachelor’s degree in commerce and a bachelor’s degree in law from Guru Nanak Dev University, Punjab. He is a fellow member of the Institute of Company Secretaries of India (‘ICSI’).
He was the past Chairman of Expert Group on Secretarial Standards and Secretarial Standards Committee for the years 2021 and 2022. He has also held the chairmanship of the Secretarial Standards Board for the years 2019 and 2020. He was also the Chairman of the Task Force on NCLT/NCLAT for the year 2023.
Sanjay Sinha is a Whole Time Director of our Company. He holds a bachelor’s degree in pharmaceutical sciences from Ranchi University and a master’s degree in pharmacy from the University of Delhi. He was previously associated with Ipca Laboratories Limited and Famy Care Limited.
He joined our Company with effect from November 26, 2022 as President of Operations.
Ms. Gowrishankar comes with a wide range of experience across different domains.
Besides Akums, she is currently an independent director on the boards of several prominent companies including Cyient, Gabriel India, Greenlam Industries, Arohan Financial Services, Ashv Finance, Intellecap Advisory Services, Altum Credo Home Finance and Premium Transmission.
In the past, Ms. Gowrishankar has served on the boards of BP India Services, the holding company of oil and gas major BP in India, and subsidiaries of Cummins India.
Not only has she led teams both in India and outside, she has also been an executive coach to the top leadership at BP plc and other companies.
Ms. Gowrishankar has been a strategic human resources advisor to companies like Safari Industries, FlyNava Technologies, Quantum Consumer Solutions, BP Global Solutions India and Cornerstone India, to name a few. She was also heading the group HR council for the Aavishkaar Group.
She holds a postgraduate degree in personnel management and industrial relations from the prestigious XLRI, Jamshedpur, and a bachelor of arts in sociology from Stella Maris College, Chennai.
A former career bureaucrat, Mr. Kalra spent 36 years in the elite Indian Revenue Service (IRS), and held various important positions. He now heads the audit committee of the company, as its chairman.
From 2005-12, Mr. Kalra was a member of the Income Tax Appellate Tribunal, where he delivered several landmark judgements. Before that, Mr. Kalra served as the assistant commissioner, deputy commissioner, joint commissioner and additional commissioner in the income tax department and has served across the country.
Mr. Kalra, who has worked actively to extend financial help to underprivileged children, has an excellent academic record. He earned a Bachelor of Science degree from Kurukshetra University with a gold medal. He holds a masters in science from Panjab University and a law degree from Jodhpur University.
Mr. Handa is a veteran of the pharmaceutical industry in India. He headed Pfizer India as managing director and country manager from 2005 to 2012. Before Pfizer, he was also the managing director at Wyeth Ltd.
After leaving Pfizer, Mr Handa joined Samarth Life Sciences as President. He went on to serve as the non-executive chairman on the board of Union Bank of India, one of the most prominent government-owned lenders. Mr. Handa recently also joined the board of merchant payments firm BharatPe as an independent director.
Mr. Handa has diverse experience in finance, commercial, strategy, business development, M&A, banking, corporate affairs. He is also experienced across sectors like engineering and consumer in companies
like Schrader Scovill, Hindustan Unilever Limited, and State Industrial Investment Corporation of Maharashtra. Mr. Handa has wide experience in markets like the US, Southeast Asia, Africa, Bangladesh, and Sri Lanka.
One of Mr. Handa’s key focus areas is building a diverse organisation. He has driven various teams to hire and retain women colleagues in management and most importantly in sales positions – an initiative unheard of in the Indian pharmaceutical industry. He has managed this by sensitization and by developing women-friendly policies. These initiatives are now case studies and were showcased at a ministerial roundtable held in Turkey.
Mr. Handa is a qualified management accountant and company secretary, and has a master’s degree in commerce
Sunil Kumar Thakur is a Non-Executive Director of our Company and is a nominee of Ruby QC Investment Holdings Pte. Ltd. on our Board. He holds a bachelor’s degree in business administration from Thames Valley University and a master’s degree in international business from the University of Delhi.
He is currently associated with Quadria Capital Advisors Private Limited as a partner, where he leads the investments, portfolio management and divestment activities across South-Asia and also serves on the investment committee of the Quadria Capital Fund II GP.
Mr. Rathore is a three-decade old veteran of the pharmaceutical industry. He is an accomplished, outcome-driven executive with a proven track record in leading challenging initiatives, with emphasis on strategic planning, manufacturing, engineering, quality assurance, project development, budget management and human resources.
Mr. Rathore has, over the years, shown tremendous leadership ability and has extensive experience in managing pharmaceutical plants as per international standards.
Mr. Rathore holds a master’s degree in pharmacy and a postgraduate diploma in management from Rajasthan University.Before Akums, Mr. Rathore worked with companies like Bal Pharma, Tirupati Zion Medicare, Micro Labs, Scott-Edil Pharmacia, Nicholas Piramal, Lupin and Torrent Pharma.
Mr. Sandeep Jain has been the force behind setting up Akums’ state-of-the-art world-class facilities. He has had a key role in making contract manufacturing the most viable industry model.
He has been associated with several leading trade and industry bodies and has advocated the cause of the Indian pharmaceutical sector. In 2013-14, he was the president of the Uttarakhand state council of the Confederation of Indian Industry (CII). The same year, he also headed the state’s Association of Pharmaceutical
He has also served as the chairman of the Chamber of Commerce and Industry, Uttarakhand and has been a member of the managing committee of the PHD Chamber of Commerce and Industry and the vice-chairman of the Foundation of Pharma Entrepreneurs (FOPE)
Mr. Sanjeev Jain was the principal force behind founding Akums, and ranks among the pioneers of the Indian pharma sector. Mr. Jain is known as a visionary leader and mentor. He has been guiding not just Akums but the industry as a whole to greater heights over the last decade and a half.
A people person, he has more than three decades of experience in the field of pharmaceuticals sales and marketing. He has received multiple industry awards, including the prestigious Dynamic Entrepreneur Award at the 6th Annual Pharmaceutical Leadership Summit & Business Leadership Awards in 2014.
Under his leadership, Akums has made several national and foreign collaborations. His innovative ideas in product development, patents, and customer retention have helped the company chart new growth paths over the year